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Web Survey Bibliography

Title The Status of Wireless Survey Solutions: The Emerging “Power of the Thumb”
Year 2005
Access date 27.10.2005
Full text pdf (52k)
Abstract Due to the increasing penetration of cell phone-only households, survey administration via wireless devices is gaining attention. Regulations currently prohibit autodialing of cell phones, making administration by telephone cumbersome at best. This article focuses primarily upon use of the wireless web for survey administration in conjunction with SMS (Short Message Service). Survey functionality can mimic the experience of a traditional web survey although screen size severely limits information display. Significant issues including higher costs, lack of available panels, unknown incentive structures, and uncertain user acceptance need to be addressed, but applications exist today for survey administration on wireless devices. One of the most promising involves the use of camera phones for ethnography studies and longitudinal diaries. Future enhancements will enable new and unique applications that are not currently addressable by today’s survey technology solutions.
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Year of publication2005
Bibliographic typeJournal article
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Web survey bibliography - 2005 (76)

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